Don't miss the big stories. Like us on Facebook.  

WILLIAMSTOWN, MASS. — There is a new eatery in town, and it is not a stretch to say it is a family restaurant.

It is owned and operated by three brothers — Nolan, Aaron and Zach Brassard — and their father, Paul Brassard.

Berkshire Palate, which is in the Colonial Plaza shopping center at 240 Main St., softly opened in early November. And business has been climbing ever since.

The guys started thinking about getting into the restaurant business when Zach graduated from culinary school at the State University of New York-Cobleskill, the elder Brassard said. After scoping out more than a dozen locations, they landed on Main Street in Williamstown — partly because of all the cultural attractions and the economic activity of late.

And the proximity of local farms and other producers helped in sourcing their ingredients.

"In every way you could call this a local restaurant," Paul said.

Each son plays a big role in the business.

"They're the ones doing the heavy lifting," Paul said.

Zach is the chef, in charge of creating and tweaking the menu and setting the cooking parameters. And he likes to take things in new directions.

Support our journalism. Subscribe today. →

"I love being creative," he said. "The items on our menu are not like any other menus. Even our buffalo chicken is not like anyone else's."

The menu includes a list of what are essentially sliders. Under the heading "Little Buns," items like Chicken & Waffle or North Carolina BBQ include a flair that sets them apart. There also are cold snacks, hot snacks, sides and mains offered. The mains include a smoked turkey leg, a bistro steak and seared salmon.

Nolan works behind the scenes, keeping the books and paying the bills, among other things.

Aaron has two jobs. One is in the restaurant as a line cook, and the other is as a freelance LED video technician, traveling around the country to entertainment and sporting events to install and operate Jumbotron video systems.

Paul also is working in the restaurant when not focusing on his full-time gig as a freelance commercial photographer.

He said the grand opening is set for Dec. 8 and will feature several of their local vendors.

While they are working on getting the menu set up and smoothing out the operation, they also will be offering catering for local events.

"We've always wanted to open a restaurant together," Paul said. "And so far, I think things are going well."

Scott Stafford can be reached at sstafford@berkshireeagle.com or 413-629-4517.


TALK TO US

If you'd like to leave a comment (or a tip or a question) about this story with the editors, please email us.
We also welcome letters to the editor for publication; you can do that by filling out our letters form and submitting it to the newsroom.