TD Bank launches online community providing financial guidance with a human touch
CHERRY HILL, N.J. -- TD Bank, America's Most Convenient Bank(r), recently introduced TD Helps, an online social community providing financial information and guidance to U.S. consumers.
TD Helps is a managed community where people can ask questions about a wide range of personal finance topics and receive answers from knowledgeable TD Bank specialists and other consumers. TD Helps specialists take a unique and personalized approach when answering consumers' questions, understanding that people want real, tangible answers to their questions.
"No matter how they connect with us, people want to be heard," says Nandita Bakhshi, Head of Retail Banking for TD Bank. "With TD Helps, they receive real answers from real people. It's truly an online community with a human touch."
From first-time home buying to planning for retirement -- and everything in between -- TD Helps specialists guide consumers on their personal financial journeys.
"It's a complex world and people have a lot to consider," adds Vinoo Vijay, TD Bank's Chief Marketing Officer. "From simply choosing the right checking account to more complicated questions like finding ways to reduce debt, knowledgeable TD Helps specialists make a difference with thoughtful, real solutions."
Specialists answer all questions submitted to TD Helps, and if a question cannot be published for privacy or other reasons, the TD Helps program team will respond to the consumer privately within 24 hours via email. All answers are checked for accuracy before they are published.
"Consumers turn to social media for guidance on a number of topics, including finance. With TD Helps, we enable these online dialogues while also providing expert recommendations and solutions," says Wendy Arnott, Head of Digital Marketing and Social Media, TD Bank Group.
To visit TD Helps, go to http://www.tdbank.com/TDHelps.
TD Helps for TD Bank, America's Most Convenient Bank is intended for United States consumers only. Consumers in Canada are encouraged to visit http://www.td.com/to-our-customers/tdhelps/.
About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth(r), and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook and on Twitter .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit
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