NENI announces two key promotions, hiring of new digital sales manager
BENNINGTON -- New England Newspapers Inc. is pleased to announce the promotions of three key advertising managers: Bob Morin, Susan Plaisance and Jim Russell. The changes were effective Sept. 1.
Morin, who for the last three-and-a-half years was advertising sales manager for the Bennington Banner, is now media sales manager for the North Adams Transcript and Berkshire Advocate and the associate publisher of NewEnglandDrives.com. He is based in North Adams, Mass., at the Transcript offices.
Morin started his media sales career at the Bennington Banner as an advertising representative and was quickly promoted to advertising sales manager.
Bob and his wife, Lee, have resided in Bennington since 1977. Lee has worked for Jay’s Cards and Gifts in downtown Bennington for 25 years. They have one son, Andrew, who resides with his wife Lynette in Durham, N.C.
A native of North Adams, Morin said his new role feels "like I’m going back to my hometown."
However, he said, "I will not only miss the people at the Banner, I will miss the people I dealt with on a daily basis through my work."
Educated in the North Adams and Bennington schools, Morin continued his studies at Coastal Carolina Community College in Jacksonville, N.C. He is a Navy veteran and has more than 25 years of experience in auto sales.
Morin said his goals for his new role include "expanding what the North Adams Transcript does" in terms of advertising sales.
"Another goal is expanding the NewEnglandDrives.com weekly auto section, which started August 1. It has already doubled in size in just six weeks. We have more than 100,000 readers every week," Morin said, noting NewEnglandDrives.com is inserted in the North Adams Transcript, the Bennington Banner, the Berkshire Eagle and the Brattleboro Reformer every Saturday.
Morin said he looks forward to taking on the challenges of his new position.
"The challenge of running two media sales teams along with NewEnglandDrives.com is a challenge I couldn’t resist," he said.
Ed Woods, regional vice president of sales for New England Newspapers Inc., said, "It’s with great enthusiasm that I congratulate Bob on a job well done at his previous role with the Banner and on his expanded new responsibilities. Bob understands the vision of NewEnglandDrives.com in print and digital and will expand his role though his role as associate publisher of that publication."
Plaisance, who previously held the position of media sales manager for the Manchester Journal, is now media sales manager for both the Journal and the Bennington Banner. She is based at the Banner offices in Bennington.
Plaisance and her husband Steve, chef at The Perfect Wife Restaurant in Manchester, have two teenage children and reside in Bennington. Their 18-year-old son is a freshman at Castleton State College and their 14-year-old daughter is a freshman at Mount Anthony Union High School.
Plaisance has been working in advertising sales at the Journal and the Banner for seven years. Previously, she worked in restaurants.
"I look forward to working with all these young kids," Plaisance said of the young and energetic media sales staff at both the Banner and the Journal. "It’s exciting to see it through their eyes."
Woods added, "Susan has been a very effective advertising manager at the Manchester Journal for the last seven years. As the new media sales manager for both the Journal and the Banner, she will be able to leverage and expand the relationships she already has in place. Our goal is to be able to deliver new products to the market faster and with more expertise."
Jim Russell is the new digital sales manager for the Bennington Banner and the Manchester Journal. Russell is based at the Banner’s offices in Bennington, but will also be spending time in Manchester and throughout southern Vermont.
A resident of Troy, N.Y., Russell previously worked as a new business development representative for East Greenbush, N.Y.-based GlobalSpec, a digital marketing firm.
The Massachusetts native attended Northeastern University, where he studied marketing. Russell, who said has lived and worked "all up and down the east coast" and in Alaska, has owned publishing businesses and real estate firms in the past. He has two adult sons, ages 20 and 24, a student and a molecular gastronomy expert, who reside in Niskayuna, N.Y., and Dubai, respectively.
"My goal is to show the media sales team the new wave of marketing through the Internet and the best way to do it for customers to get the best rewards for their investments," Russell said.
Woods added that he is pleased to have Russell join the NENI advertising team.
"Jim is focused on selling digital advertising," Woods said. "He has years of experience as a digital media sales rep and understands digital advertising and sales."
To learn more about advertising in any of the New England Newspapers many print and digital platforms, contact Morin at email@example.com; Plaisance at firstname.lastname@example.org; or Russell at email@example.com.
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