Fletcher Allen changing its names


The state's largest hospital and hospital system are changing their names to reflect their affiliation with the University of Vermont School of Medicine.

Fletcher Allen Health Care in Burlington and its parent organization, Fletcher Allen Partners, will become the University of Vermont Medical Center and the University of Vermont Health Network.

The health system includes Central Vermont Medical Center and two hospitals in northern New York. CVMC will keep its name but use the University of Vermont Health Network "in all communication to express its participation in the network," according to a news release.

The conversion will take two years and cost $5.7 million for the four-hospital network, according to a spokesman.

That money will pay for changes in logos, signage, stationery, uniforms, ID badges as well as other operating and capital expenses, said Milner Noble, director of communications for Fletcher Allen Partners and Fletcher Allen Health Care. Noble was not aware of plans to spend money on advertising the rebranding effort.

Dr. John Brumsted, CEO of Fletcher Allen Partners and Fletcher Allen Health Care, said in a statement that the new name reflects "teamwork."


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