CLR gets a treat from Ben & Jerry's
BENNINGTON — Patients at Southwestern Vermont Medical Center's Centers for Rehabilitation (CLR) got a sweet visit from Ben & Jerry's Senior Tour Host on Thursday.
Blair Austin-Bradley started making rounds to senior living homes across the state in 2006 when the project was launched.
"Seeing the excitement on the patients' faces is my favorite," Austin-Bradley said. "Everyone likes ice cream, even on a cold day and it's something they'll remember for a while."
Attendees viewed a short video on the history of the Ben & Jerry's factory, which is located in Waterbury, and then taste tested New Belgium Salted Caramel Brown-ie Ale.
New Belgium brewing company in Colorado and Ben & Jerry's are both B Corporations, which are for-profit companies whose goals are to essentially give back to the community. According to the B Corps website, there are 1,400 certified B Corporations from 42 countries and more than 120 organizations working toward the same achievement of redefining success in business.
In addition to the flavor that was sampled at the CLR, Ben & Jerry's and New Belgium came together to produce an actual Salted Caramel Brown-ie Ale beer. A percentage of the funds made from the beer's sales go towards Protect Our Winters (POW), which is an organization that started in 2007 by snow boarder Jeremy Jones to battle climate change, according to Ben & Jerry's website.
Salted Caramel Brown-ie Ale is available at all locations for scoops and pints.
Austin-Bradley mentioned that several new flavors will be released in March including four non-dairy made with almond milk, three are traditional and the last is a new flavor.
The Ben & Jerry's factory in Waterbury hosted 334,000 people in 2015. It also produces 250,000 pints of ice cream each day while the St. Albans factory produces 80 percent of the ice cream consumed in the U.S, Austin-Bradley said.
For more information on an array of ice cream flavors, visit www.benjerry.com.
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