BERLIN - The Vermont Chamber of Commerce has announced plans to develop the first official State of Vermont tourism mobile app, in partnership with the Vermont Department of Tourism & Marketing.
The official State of Vermont tourism mobile app will be a digital marketplace, allowing the ever-increasing number of mobile consumers to connect, research and, ultimately, book a trip to Vermont via the app. The app will offer visitors an enhanced digital experience with a design and functionality that complements the VermontVacation.com Travel Planner website and the Summer and Winter vacation guide books, which are existing collaborations between the Vermont Chamber and VDTM. The Vermont Chamber has selected Route 802, a Williston-based new media marketing firm to develop the official State of Vermont tourism mobile app.
Vermont's tourism industry is a driving force behind the state's economic engine, generating $1.7 billion dollars annually to Vermont's economy. This app is the latest marketing project in the long-standing, public-private partnership between the Vermont Chamber and VDTM to promote Vermont to the 80 million people within a day's drive of Vermont. The launch of the official State of Vermont tourism mobile app is scheduled to coincide with the release of the Vermont Vacation Winter Guide later this fall.
The largest statewide, private, not-for-profit business organization, the Vermont Chamber of Commerce represents every sector of the state's business community. Its mission is to create an economic climate conducive to business growth and the preservation of the Vermont quality of life.