Ben & Jerry's is helping to promote a fund designed to help the state of Vermont defend its recently enacted GMO labeling law.
The Grocery Manufacturers Association and other groups filed a lawsuit against the state over the new law last week. State officials expect to spend as much as $8 million defending the state statute in court. The state is accepting contributions to a special defense fund at foodfightfundvt.org.
Jerry Greenfield, the co-founder of the ice cream company, announced at the Ben & Jerry's scoop shop in Burlington, that the company will rename its "iconic" fudge brownie flavor for the month of July. Ben & Jerry's will donate $1 for every scoop of "Food Fight Fudge Brownie" sold at its locations in Burlington and Waterbury.
Greenfield unveiled the new flavor on Church Street in front of a throng of college-aged VPIRG volunteers. Ben & Jerry's helped to support VPIRG's summer fundraising campaign in 2013 that generated funding and grassroots support in Vermont for the GMO labeling bill.
Gov. Peter Shumlin was on hand to pitch support for the legal defense fund.
Last week the Grocers Manufacturers Association sued us because they don't want consumers to know what they're eating," said Shumin. "Today we're appealing to people across the United States to help. Join us, go to www.foodfightfundvt.org."
The state has raised $18,000 in donations so far.
Unilever, the multinational food giant that owns Ben & Jerry's, is a member of the Grocers Manufacturing Association.