JAMAICA -- We are proud to announce that the team at The Vermont Country Store (VCS) is expanding its support of the Vermont Challenge in 2014.

The Vermont Challenge is a truly unique bicycling experience that commences on August 13 and runs until August 17. Riders can choose from either a 4, 3 or 1-day Gran Fondo that travels through some of the most picturesque valleys, towns, farm land and mountain passes that Vermont has to offer.

This year The Vermont Country Store in Weston will play host to our final lunch on the last day of the tour, Sunday, August 17. The VCS team will host our final barbeque lunch for all riders at their Weston location. All riders will receive wooden nickels at the tent to get a soft serve "creemee" from Mildred's Dairy Bar as an added treat.

John Sohikian, president of the Vermont Challenge stated, "We are thrilled that the VCS team is providing such a great lunch for our riders. This will provide the extra fuel for those riders that wish to continue the final 11 miles and complete the tour with the four mile climb up the Stratton Access Road."

Riders will have a chance to purchase items at the store and have them brought back on buses back to Stratton that will be on hand for those riders who choose to end the Vermont Challenge at The Vermont Country Store in Weston. Riders who complete that final leg up to Stratton will be welcomed by a team of bell ringers to help them up those final few feet.


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In addition to the lunch on our final day, the Vermont Country Store headquarters location in Manchester will again serve as the first rest stop of the tour on Thursday, August 14.

"Last year this stop was a big hit as the VCS team served up Vermont's finest cheddar cheese and their very own Common Crackers," stated Sohikian. "Riders pack their pockets with cheese that they nibble on later as they walk through picture-perfect Manchester Center."

The expanded role of the Vermont Country Store makes the Vermont Challenge a uniquely Vermont experience, one that's not to be missed by bicyclists looking to challenge themselves on the quiet country roads of Vermont. The VT Challenge in 2014 will again take $25 of each rider's registration fee to go towards four grant recipients to be administered by the Stratton Foundation. As the Vermont Challenge grows in stature we'll continue to increase the amount funds donated to support the communities that host our ride. For sponsorship packets, or more information on The Vermont Challenge, contact The Vermont Challenge at jsohikian@vtchallenge.com, call 203-668-0194, or visit www.vtchallenge.com.

The Vermont Challenge has teamed up with the Stratton Foundation, a 501(c)3 non-profit organization, to ear mark all donations from riders, optional fundraising efforts of our riders, and a portion of the revenue and sponsorship funding, to address the needs of the Vermonters in each of our four main venue: Manchester, Stratton, Killington and Okemo. Funds collected will be distributed by the Stratton Foundation to those people and organizations in each of the towns that we ride through that can best support our goals of supporting the people of Vermont. For more information visit www.vtchallenge.com.