BENNINGTON -- Dwain and Elizabeth Wilwol from The Gift Garden in Bennington recently attended the seventh annual Business Smarts Summit hosted by Teleflora at its Education Center in Oklahoma City. The summit was led by a number of industry experts including Paul Goodman CPA, author of Floral Finance, a publication for retail florists and Marie Ackerman, Teleflora’s Vice President of Education. Each presenter shared insights in the areas of daily shop efficiency, financial targets, and harnessing the power of the Internet.
Retailers from all over the country participated in the summit which focused on generating ideas for gaining new business, sharing "best practices" information, and creating solutions for today’s business challenges.
Wilwol, who attended on a scholarship awarded to her earlier this year, participated in sessions and roundtable discussions covering industry business trends, financial management techniques, and creating a powerful brand for business. Participants also shared their business knowledge with others in the class.
Beth and Dwaine both received certificates of completion from the Teleflora Education Center and Beth says that the best part was, "meeting other florists from all over, many from small towns, and learning that different florists do many things differently from each other." She especially enjoyed meeting a woman from Monroe, OK who lost her business in a recent tornado in their town and is now back up and running. To help bring business back, she has created a store mascot, Daphne the Daisy, who is quite a hit with her customers.