Wednesday January 30, 2013

February 8 is the 11th annual celebration of Bromley Mountain’s "Mom’s Day Off" event. Mom’s Day Off is an opportunity for all moms throughout the area to take a break and spend a day on the slopes skiing or snowboarding at a reduced price. All proceeds from the day go to the Southwestern Vermont Regional Cancer Center (SVRCC) in Bennington, to help support cancer treatment.

All moms need to do is come to Bromley and show the ticket office a picture of their child to get a discounted $15 lift ticket. They’ll be able to enjoy the fresh air and great conditions at Bromley, take home some free giveaway items, and have a great time. Several of the physicians and staff from the cancer center and the Southwestern Vermont Medical Center (SVMC) breast care program will be there as well, so you can meet them.

Someone asked me recently why Bromley Mountain started Mom’s Day Off. Basically, we’re a family-oriented ski mountain. All of our trails lead to our comfortable base lodge, so it’s easier for families to ski safely and to find each other even if they’re on different trails. We offer lessons that cater to adults or children and their particular needs. We have the Junior Instruction Ski Program (JISP) to help your kids learn to ski or snowboard in a safe, structured environment.

When Fred Pabst, Jr.


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, formed Bromley 76 years ago, he wanted it to be a special place to ski in New England. In fact, we’re the only major ski mountain in New England with a southern exposure, earning us the title of "Vermont’s Ski Mountain." But it’s not the only thing that makes us special. For those who work here and those who ski and snowboard here, Bromley offers a sense of security, comfort, loyalty, and community that you won’t find at any other mountain resort.

So, to come back to the question, we do Mom’s Day Off because it’s a way for us to reward that loyalty and the trust that moms and other parents place in us when they come to Bromley, whether they hit the slopes with their families or send their kids to our ski school.

It’s our way of offering Mom, arguably the hardest worker in any family, a chance to take a breather. It’s our way of telling southern Vermont how much we love being a part of this community. And, it’s our way of letting others know how important we think it is to support our community resources like SVRCC.

This is the second year all of the proceeds from Mom’s Day Off are going to the cancer center at SVMC. Like Bromley, the physicians, clinicians, and staff at SVRCC understand what it is to be a part of a smaller, rural community where people know each other and expect to be treated as an individual person. At SVRCC, every patient is treated with extreme compassion and has the full dedication of the staff.

The quality of the medical care is excellent as well. The cancer program at SVMC is accredited by the Commission on Cancer (CoC) and the breast care program is accredited by the National Accreditation Program for Breast Centers (NAPBC). Both programs are administered by the American College of Surgeons (ACoS). SVRCC also offers clinical trials of the newest cancer treatments, so you don’t have to travel to New York or Boston to get the most innovative medical care.

So moms, come on out on Friday, Feb. 8, to have a great time and to support the Southwestern Vermont Regional Cancer Center. Leave the kids in school and enjoy a day on the slopes and in the lodge with a friend or two. You deserve it!

Michael van Eyck is the director of marketing at Bromley Mountain Resort in Peru, Vt. "Health Matters" is a weekly column meant to educate readers about their personal health, public health matters, and public policy as it affects health care. To learn more about the SVMC Cancer Center, visit svhealthcare.org. To learn more about Bromley Mountain Resort and Mom’s Day Off, visit bromley.com.