Each year the Chamber publishes an extensive Area Guide with over 60 pages of tourist destinations in Bennington including shopping, dining, lodging and activities for visitors to do.
To celebrate this year's new cover and inside content we will be hosting a special event on our property to unveil the new publication. The Chamber of Commerce will host a Cinco de Mayo themed event on May 5th to reveal our newest Area Guide publication.
This year we ordered 10,000 copies more making a total of 80,000 Area Guides that will be distributed throughout the region including New York, New Hampshire, Massachusetts, Connecticut, New Jersey and the rest of New England. We will have many on site as well for local shops and members to come grab for their organizations.
We've increased our distribution channels to include a focus on day-trippers out of the Capital Region/Saratoga Region. We find this tool still relevant as people from all over the world come to Vermont and Bennington. This guide is perfect for them to carry with them throughout their travel providing information on places to eat, sleep, shop and be entertained throughout the Bennington area.
The process to make the yearly Area Guide starts in early November with design and creative coming together to work on both the cover and the content layout. Additionally, the Chamber works with their members to provide listing information and for advertising opportunities throughout the guide.
I'd like to say thank you to a couple of key people who helped put this together this year. This guide would not have made it to the finish line this year without the amazing guidance of our Operations Director, Marie Shutts; Marie really spearheaded this process to a great result. Our marketing committee helped along the way with a special effort by Marlene Barriere working on the layout and inside design and Maru León working on this year's cover.
The unveiling event, which will be held at the Chamber on Veterans Memorial Drive, will embrace the Cinco de Mayo holiday with Mexican-themed live music by Sam Clement, a cash bar provided by Chamber member Donovan's, and light appetizers. Guests are encouraged to walk around the Chamber and see all the new things the organization is working on. The event is set to kickoff at 5pm and concludes at 7pm. Members and their guests are free, while general public admission is $10. Members who wish to get their hands on the area guides especially to put out in their shops are encouraged to stop by to get their copies.
We want to make the new Area Guide unveiling special this year, and every year after. Much like the unveiling of a new magazine cover, the Chamber has built a whole event around showcasing the new cover, which only few people have had access to see. We're excited to show it off and create excitement as this begins our tourism season!
For more information or to RSVP please contact the Chamber offices at 447-3311 or by emailing Marie Shutts firstname.lastname@example.org.
Matt Harrington is the executive director of the Bennington Area Chamber of Commerce.